The Indian consumer’s mentality
At a time when India was going through a chaos followed by the GST, two categories of Indian consumers were worst struck, middle-class and upper middle-class consumers. Anecdotal evidence recommended that the two categories made up the maximum number of working class. They faced a huge crisis due to capital drop and deferred deadlines provided by multiple stakeholders. India is a diverse country in a true sense — its consumers are responsive and irrespective of how and what the market behaves as, they are ready to mold themselves to suit all circumstances. Surprisingly being rich or poor doesn’t matter here, every segment has their own need and they have their marginalized market. It is quite unusual in India to segregate its consumer mentality in segments. Researchers and Market surveys reveal that every 3 years the consumer set grows by an incredible positive %. Evidence that various marketing means reach and engage with more Indians customers and there are brands that build c...