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Showing posts from May, 2018

The Indian consumer’s mentality

At a time when India was going through a chaos followed by the GST, two categories of Indian consumers were worst struck, middle-class and upper middle-class consumers. Anecdotal evidence recommended that the two categories made up the maximum number of working class. They faced a huge crisis due to capital drop and deferred deadlines provided by multiple stakeholders. India is a diverse country in a true sense — its consumers are responsive and irrespective of how and what the market behaves as, they are ready to mold themselves to suit all circumstances. Surprisingly being rich or poor doesn’t matter here, every segment has their own need and they have their marginalized market. It is quite unusual in India to segregate its consumer mentality in segments. Researchers and Market surveys reveal that every 3 years the consumer set grows by an incredible positive %. Evidence that various marketing means reach and engage with more Indians customers and there are brands that build c...

How do you Drive Sales in the Indian Market?

“Sales” in the Indian market is undergoing a paradigm shift India is a country which opens up multiple prospects based on sales opportunities. Every organization tends to be competitive. Some achieve their set target with excellent outcomes while some fail. These organizations simplify the processes, optimize resource and train its workforce to become effective, so together they can unleash opportunities and enhance their expertise in the product design services. A sale is a powerful word, yet fragile and marginal. The sense of spotting opportunities ahead of time is considered a successful trait of Sales. Indian market today is continuously growing (even when you are reading this). The key is to keep focus, possess ability to take ownership of the situation. Market your product well, present ‘can achieve’ confidence and you will have all the mantra’s to achieve your organizational targets or goals effortlessly. What are the factors that drive Sales? This is one of the most ...

10 Things to Know about the Printing Industry of India

India’s printing Industry is estimated to have grown 10 folds in last 5 years. This has been the effect of Television and electronic media’s growth.The gurus who forecast the future is believed to have forecasted to reach a whopping 58% growth by the end of Q4 in 2018–19 — this would be totally driven by a collected graphic, internet, and progressive growth. The Indian printing Industry holds the seventh rank in the world publishing nations. The “publishing hubs” are nothing but a set of industry players who are marching forward in a systematic and accelerated pace. India’s progressive printers are equipped with the latest computer controlled 3D Printing Services, that reflects state-of-the-art digital advancement. The standards of the Indian printing industry has improved within a very short span of time and its immense production capacities have set its standard very high compared to other developing countries and international competitors. Let’s understand as to what are th...